Question 1: Your travel experiences to Hokkaido. Please circle the responses which apply to you.
1-2 What interests you about travel in Hokkaido? (multiple responses possible)
1 Eating Japanese food and Hokkaido produce
2 Drinking Japanese/Hokkaido sake (rice wine, spirits etc.)
3 Staying in a ryokan (Japanese inn)
4 Visiting an onsen (hot spring)
5 Visiting nature, landscapes
6 Exploring downtown
8 Art galleries, museums
9 Theme parks
10 Skiing, snowboarding
11 Other sports (golf etc.)
12 Theatre (Kabuki, plays, music)
13 Attending sports events (Sumo, soccer etc.)
14 Nature tours, visiting rural villages
15 Experiencing the four seasons (Hanami cherry blossom viewing, autumn foliage, snow)
16 Exploring movie and anime locations
17 Japanese/Hokkaido history, traditional culture
18 Experiencing everyday Japanese/Hokkaido way of life
19 Japanese pop culture (fashion, anime etc.)
20 Medical treatment, examinations
Please input other information.
‘Top of Japan – The North Hokkaido Route’
Enter Hokkaido via Sapporo or Asahikawa as many international tourists do, and head north to Japan’s northernmost city Wakkanai in the vast 350km stretch that makes up North Hokkaido.
Surrounded by spectacular nature, food and scenery.
Cast your eyes to the top of Japan and explore the northern land, sea and islands.
Are any of the following places familiar to you? Please tick the boxes of the places you know.
Please refer to the map below and tick ☑ as many of the places/activities that interest you as you like.
Question 2: We want to ensure that travel in North Hokkaido is an attractive tourist option, so we are currently considering some sample routes for touring the northern Hokkaido region. Please answer the following questions as if you were planning a trip to North Hokkaido using information listed on the map of the previous page.
2-2 What type of activities would you like to experience when visiting North Hokkaido? Please choose a maximum of three options.
Water activities (ocean, river, lakes etc.)
1 Surfing, body-boarding
2 Kayaking, canoeing
3 Bird watching
Inland activities (country, mountains, sky etc.)
6 Trekking, nature appreciation
7 Mountain climbing
8 Horse riding
9 Cycling, mountain biking
10 Paragliding, gliding
12 Farming or dairy experiences
13 Snowshoe walking
14 Snowboarding, skiing
Cultural, handcraft activities
16 Fruit picking and tasting
17 Traditional arts and cultural experiences
18 Cooking or soba noodle making
19 Ceramics, glass-making, woodwork activities
20 Ainu or Jomon cultural tours and experiences
21 Star gazing
22 Tour of factories or industrial heritage
Please input other experiences.
2-3 In regards to your responses provided in Sections 2-1 and 2-2, how much money would you bring on your travels to North Hokkaido? Please circle one option.
5. US$4,000 or more/person
Question 3: Lastly, some information about you. Please circle the most appropriate response in the table below.
7. 70 and above
1 Company employee
2 Self employed
3 Career professional
4 Civil servant
7 Part-time or casual employee
8 Unemployed or seasonal worker
9 Retired (pensioner)
Please input other occupation.
Average household income
Average household income (please include all income such as pension, interest, dividends etc.)
Average household income Form of currency Number of trips made per year (only trips where accommodation is required)
In home country times per year
Outside of home country times per year Which country would you most like to visit?
Please write one country
Please provide reasons why (multiple responses possible)
1 Convenience, ease of transport
2 People are friendly, polite
4 Good service
5 Great shopping
6 Delicious food
7 Nature, countryside
8 Ease of communication
9 Reasonable costs
10 Wonderful culture and history
11 Positive image of trade and industries
12 Positive image of movies, animation, music
13 High standard of living
14 Lively, exciting
15 Beautiful cityscape
16 No particular image or an overall good image
Please input other information.
What time of the year are you most likely to travel?
1 New Years
2 Martin Luther King Jr. Day
3 Presidents’ Day
4 Memorial Day
5 Independence Day
6 Labor Day
7 Columbus Day
8 Veteran’s Day
Please input other time of year.
Please tell us about your prior travels to Japan
Number of trips
Places previously visited (multiple responses possible)
1 Hokkaido region
2 Tohoku region (Aomori, Sendai etc.)
3 Kanto region (Tokyo, Yokohama etc.)
4 Koshin region (Nagano etc.)
5 Hokuriku region (Niigata, Toyama etc.)
6 Tokai region (Shizuoka, Nagoya etc.
7 Kinki region (Osaka, Kyoto, Kobe etc.)
8 Chugoku region (Hiroshima, Tottori etc.)
9 Shikoku region (Kagawa, Kochi etc.)
10 Kyushu region (Fukuoka, Nagasaki etc.)
11 Okinawa region
12 I have never been to Japan
Question 4: Please share any thoughts you have about tourism in North Hokkaido